Communicating Ideas
Our initial session of the course delved into the foundational elements of storytelling and its integral role in effectively conveying design projects. We explored how storytelling extends beyond words, shaping emotional and cognitive experiences by engaging the sensory cortex. Through the lens of communication models, we learned about the bidirectional flow of media, where the encoder (message sender) and decoder (audience) engage in a feedback loop, making context critical for meaning.
Storytelling is universal, embedded in everything from jokes to complex narratives, and comprises 4 key elements: context, character, point of view, and argument. To craft impactful stories, We discovered 8 essentials: a captivating start, credibility through detail, intrigue, conflict, archetypes, metaphors, character transformation, and a WOW ending.
Stakeholders radar exercise
The Stakeholders radar is a strategic tool for mapping the individuals, groups, or institutions you aim to engage with for your project. The radar is divided into categories, with stakeholders placed closer or further away depending on their accessibility and importance at different stages.

Tandem interview exercise
I did the exercise with Flavio, and it was an interesting and valuable experience for both of us. On one hand, it allowed me to learn more about his project (important to find potential connections and opportunities for collaboration). On the other hand, it helped me assess how clearly I communicate my own ideas. The questions he asked made me reflect on areas that needed further development and gave me new perspectives. Overall, it was a great way to strengthen my narrative and build mutual understanding.
Purpose statement exercise
In this exercise, I used Simon Sinek's Golden Circle framework to define the core purpose of my project. By exploring the What, How, and Why behind my work, I clarified my project's goals, methods, and inspiration. This process helped me articulate a clear and compelling purpose that drives my exploration of sweat as a valuable resource. Below are my responses to each stage of the framework, leading to my final purpose statement.
The project exists to challenge the stigma around sweat, turning it from an embarrassing byproduct into a valuable and celebrated resource. By highlighting its unique properties and potential uses, I aim to foster acceptance of natural bodily processes, especially for those with hyperhidrosis, and showcase sweat as a unifying human element that transcends gender, race, and identity.
My social media account
I'm trying to keep my LinkedIn profile updated with posts related to relevant activities and events from my master's program. Here are some examples:
A post about my experience and exhibition at Design Dialogues. Check it here
A post showcasing the work I completed during the Interdisciplinary Workshop at Elisava. Check it here
Stay tuned for more updates!
Final presentation
In the presentation, you will find the following key elements: the project description, the project name, the purpose statement, the final stakeholders diagram, and the communication matrix.
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