Communicating Ideas
Last updated
Last updated
Our initial session of the course delved into the foundational elements of storytelling and its integral role in effectively conveying design projects. We explored how storytelling extends beyond words, shaping emotional and cognitive experiences by engaging the sensory cortex. Through the lens of communication models, we learned about the bidirectional flow of media, where the encoder (message sender) and decoder (audience) engage in a feedback loop, making context critical for meaning.
Storytelling is universal, embedded in everything from jokes to complex narratives, and comprises 4 key elements: context, character, point of view, and argument. To craft impactful stories, We discovered 8 essentials: a captivating start, credibility through detail, intrigue, conflict, archetypes, metaphors, character transformation, and a WOW ending.
Effective storytelling connects emotionally with the audience, and understanding who the audience is, is critical to building a project’s communication strategy.
The Stakeholders radar is a strategic tool for mapping the individuals, groups, or institutions you aim to engage with for your project. The radar is divided into categories, with stakeholders placed closer or further away depending on their accessibility and importance at different stages.
I did the exercise with Flavio, and it was an interesting and valuable experience for both of us. On one hand, it allowed me to learn more about his project (important to find potential connections and opportunities for collaboration). On the other hand, it helped me assess how clearly I communicate my own ideas. The questions he asked made me reflect on areas that needed further development and gave me new perspectives. Overall, it was a great way to strengthen my narrative and build mutual understanding.
